The Best Sellers List: Men’s Health and Magazine Marketing Influence New Movie Releases and Video-On-Demand
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THE BEST SELLERS LIST
Batman & Robin (1997). Warner Bros. Entertainment Inc. *Fan visiting from an online directory? Find a topic or press visit our Rules to help our near 2K-followers publishers marketing grow 15 Hollywood members and subscribers a day.
IN COLUMNS
THE BEST SELLERS LIST
In our new column, we have The Best Sellers List. Here, we cover the greatest inspiration of a particular author or artist in media, and how it made it a best-seller. In our new hotness for August, is George Clooney for Esquire Summer 2021.
First, let’s reveal a poll on Twitter. Then, let’s show how it was a success.
Namely, British actor rocketed into stardom with his Immortals (2011) and Man of Steel (2013) movies. In the November 2011 issue of Men’s Health, Cavill appeared on the cover of the magazine.
Importantly, Amazon launched its Kindle Newsstand for magazine and newspaper subscriptions that same year.
THE IMMORTALS WORKOUT
Though the DC Extended Universe received mixed reviews, marketing promotion for print and digital focused on actors being real-life superheroes.
Importantly, Men’s Health convinced audiences that Henry Cavill was a real-life Superman who is very strong. Certainly, The Immortals Workout may have contributed to the movie’s initial success.
Though box office underperformed, Man of Steel has enjoyed strong digital sales of its Video-on-Demand. Perhaps, Men’s Health and its digital marketing influenced digital sales. Indeed, recent DCEU movies tell a similar story.
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Importantly, Dwayne Johnson followed a similar marketing in the recent Black Adam movie. Though already iconic, the movie’s promotion lasted during the pandemic and with DC FanDome.
With his December 2022 cover, he details his 18-month regimen to build up for the role. Though the movie received mixed reviews and underperformed, it had strong digital sales for its Video-On-Demand.
PLANET HOLLYWOOD ON ESQUIRE
In Summer 2021, staff writer Kate Storey wrote an article titled The Rise and Fall of Planet Hollywood in Esquire magazine. Recently, Reuters has reported that the themed restaurant has enjoyed a revival after its closure during the COVID-19 pandemic.
Certainly, the re-opening was a news highlight this year. With a call to re-discover the classic themes and innovate with a new Hollywood menu.
BEST FRIENDS
In the early Hollywood model, magazine marketing in print promoted celebrities as inspiring people.
In the Esquire article, we learn that Planet Hollywood was founded to do homage to Hollywood and pop culture. At the same time, it was a place for celebrities to gather as best friends.
Though he did not appear on the cover, George Clooney related how he spent time at the restaurant with a coinciding call for his Batman & Robin (1997) casting.
Indeed, buy Esquire‘s issue to witness pop culture and how friendship can create influential business opportunities! And emphasize daily life, Hollywood and best friends.
SALES, SALES, SALES
Really, Men’s Health 2011 November issue moderately boosted digital sales for Immortals. In November 2011, the movie earned $70.2 Million in the box office for the first week. In March 11, 2012, home entertainment sold for $32,427,364.
TWITTER FOLLOWER WHO ❤️ WORLD MAGAZINE DAY AND THE BEST MAGAZINE COVERS? TO #COLLECTONVACATION, CLICK ON ESQUIRE 2021 JUNE SUMMER – CHRIS ROCK BELOW TO BUY ON AMAZON AND BECOME THE GREATEST GEORGE CLOONEY FAN.
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Definitely, buy Esquire 2021 June Summer – ChrisRock.
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